In the energy saving policy environment under the influence of high efficiency, energy conservation has become the development direction of power products, power companies in the design, materials, technology and other aspects of technology upgrade has been achieved in the digital TV, LED, IT and other emerging areas of intelligence Applications also will appear in a steady growth trend, and bring more of switching power industry market space, and make it continue to maintain rapid growth. 
   According to statistics, from 2004 to 2010 annual global sales of switching power supply market maintained a 15% average rate of growth, to 2010 sales of approximately $ 12 billion, of which consumer electronics power supply, power supply and communications industry market share in the field of power were ranked the top three, the market size of $ 3.5 billion, respectively, $ 3.4 billion, $ 2.5 billion. 
   Enhance the competitiveness of service industries to achieve high efficiency switching power supply switching power supply Model compound growth is very large, general business in every market segment can not gain an advantage, in addition to the power adapter and phone charger This standardization lower margins than competitive products, the business has its main market segments, and actively explore new areas, to get better profit margins. Currently, the switching power supply industry to expand sales channels to participate main methods of trade shows, print media and industries in the professional website promotion and customer recommend each other, etc., and has an excellent customer resource is the most direct manifestation of strength. The strength of the large power companies are beginning to basically transition from OEM to ODM, R & D to provide customers with one-stop service to the processing of these corporate brand has been in the industry have a certain reputation, product quality and R & D capabilities have been customers recognition, already has internal functions of the product design and design capabilities. 
   According to the China Power Supply Society and ICTresearch predicted that by 2015 China's power industry output will reach 215.6 billion yuan, China's switching power supply output will reach 187.5 billion yuan. 2011-2015 CAGR 13.39%. There will be more and more of the overall product manufacturers to outsource custom power, the use of external excellent professional team to undertake their business, thus focus on core business, to reduce costs, improve efficiency and enhance core competitiveness of enterprises and external links resilience. In this trend, there will be more OEM / ODM manufacturers to serve as their competitiveness.